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How to Make Your E-commerce Business Eco Friendly

Environmental responsibility has never been more important than in today’s world. There are so many ways to make your small e-commerce business eco-friendly, so let’s go through some of the best methods for doing so.

Many home-based or small businesses such as those that sell sarees online in Sri Lanka or even stationery online in Sri Lanka, are into e-commerce these days, but it is important to make it more eco-friendly in order to reduce your carbon footprint and to ensure that the environment is safe.

The main way of making your small online shop more eco-friendly would be by using renewable energy sources such as solar panels or wind turbines on top of your roof, in terms of your manufacturing plant or office area. This will make sure that all the power used during production runs comes from clean water and air resources instead coal plants.

Other ways you can reduce your carbon footprint is by:

Using eco-friendly packaging materials when you send your products out.
Recycling all the waste materials that you produce (e.g. paper, plastic etc.).
Using recycled or recyclable products like glass and metal instead of wood and plastic in your business processes.
Only printing what is absolutely necessary during production runs since printers tend to be one of the biggest electricity users for a home-based ecommerce business owner. You can also email any invoices and receipts to customers rather than sending them printed versions of it to reduce usage of paper.
Finally buying only those items which are made by companies who use sustainable practices such as fair-trade goods, organic cotton clothes, handmade items etc so that you are also buying eco-friendly products.

It is very important that your small or even larger e-commerce store has as less environmental impacts from its operations as possible because if we continue doing what we’re doing right now, our planet is doomed. So why wouldn’t you want to make sure it stays green?

Why We’re Still Drinking Gin & Tonics After 170+ Years

The name “Gin & Tonic” was coined by James Burroughs who wrote about it in his book “The Epicure’s Almanac”. It became popular during World War I as an alternative to Champagne which was unavailable at the time. Gin, especially the new craft gin, is now one of the most consumed liquors around the world.

Gin & tonic has been around since 1841 and was made popular by British colonists who brought gin into India. The word “tonic” comes from quinine which is derived from Peru’s cinchona tree bark that was believed to be able to cure malaria. Tonic water is still used today as it contains high levels of bitter compounds such as Quinine along with sugar and carbonated water giving this drink its unique flavour. What makes these drinks so special (other than how delicious they are) is that they are perfect for any occasion. Whether you’re celebrating or just want to wind down, this drink is always there for you.

Now that we’ve settled the history of gin and tonic, let’s talk about why they’re so popular. First off, it’s all because of their taste. Gin & Tonic also comes in a variety of different flavours with fruit juices and liqueurs added to them such as raspberry or strawberry; there is even an espresso version called “Coffee G&T” which has coffee beans macerated into gin then mixed up with tonic water poured over ice cubes topped off with lemon juice and sugar syrup just like how you would order your regular old favourite drink at Starbucks. Secondly, these drinks have become part of many people’s lives and therefore for some it is an essential. If you are celebrating with friends or family, enjoying a few drinks after work, at the weekend brunch with your parents or even when catching up with an old friend in town, there is always room for G&T.

One thing to remember is that you need to use a very good quality gin when making a G&T, such as the delicious Old Bakery Gin or Archangel Gin. Craft gin provides the exquisite flavours required to make a great G&T.

Guest Bedroom Decorating Ideas Your Visitors Will Love

There are many different ways you can do this without breaking the bank; window treatments, decor and bedding.

For window treatments, it’s important that there is some way for guests to control how much light comes into the room while not making it too dark or difficult for sleeping if needed later on in the day; think about where sunlight may come from (i.e., around mid-day). A great option would be blinds because they’re relatively low cost and easy to maintain. Day and night roller blinds in Sydney homes are a very popular choice because they provide just the right amount of control over light and privacy. Another popular option are roman blinds in Sydney. Curtains would also be a good idea, but there are a few things to consider here, such as the opening and closing of them as well as any materials they’re made from (i.e., if it’s too noisy or slippery, guests may have trouble with this).

Guest bedding is another important consideration because you want your guests to feel comfortable when sleeping during their stay. They ned to be attractive yet cosy and comfortable. The other aspect of bedding is that they need to be easy to clean; guests are not used to sleeping in your bed, after all. You should avoid heavier bedding when it’s warm outside because this could make people feel too sleepy or even sweaty at night.

The decor in your guest bedroom is also important to consider. If your guests are coming in the summer, they will want light colours and breezy fabrics that look good under the heat of a hot sun; you can also add some pops of colour here and there to make it more interesting. If your guest bedroom is used more during winter months, then darker colours might be better for decorating since there won’t be any direct sunlight streaming into the room anyway. Warm tones work well with cosy textures like soft wool blankets or down comforters along with plush pillows on hardwood furniture pieces rather than fabric upholstery which tends to absorb dust easily if not vacuumed regularly. Large floor rugs make a room look very cosy and inviting too.

Online Marketing Methods

The online marketing world makes use of some offline tools such as advertising, direct mail and viral campaigns, video and ‘radio’, or more appropriately using the online term of podcasts.

All of these tools are used in digital format. In other words your advertisement will show on a website, your direct mail campaign might use e-mail or Twitter, your video will show on YouTube or on one of the many competing video sharing sites, and your podcasts may be downloaded from iTunes.

The principle is the same though. Every bit of material that you put out into the internet that promotes your products and services is part of your marketing campaign and is similar to what the offline marketers’ use. It is often just the vehicle used to deliver the message that is different.

It is, of course, also the case that offline marketers are starting to bring their product offering online. Some companies such as Apple have done this very effectively by offering some of their product range via the web only. These are the songs, movies, and videos they sell via iTunes and the third party applications for the iPhone available via the Apple Store.

Some of the more recognized marketing tools used by internet marketers are article marketing, blog marketing, search engine marketing, and social media marketing. Most of these techniques may be used without having to spend any or very little money.

Posting articles on your product to article directories is mostly free. Social media such as Facebook or Twitter doesn’t cost anything for the ordinary membership. Other tools such as bookmarking and setting up a Hubpage are free. Submitting this self-promotional material takes up a huge amount of time unless one purchases software applications that automate the process.

Then there is advertising that one has to pay for. These are pay per click ads, the main promoters of these being Google, MSN and Yahoo. You may wish to place banner and pop-up ads on other sites that you negotiate with personally or that you pay Google to place.

The principle boils down to being visible with your product or service and enticing people back to your store or blog to sell it to them. It’s very much the same in the real world. Be noticed and be followed so that a sale can be made.

What makes it slightly more difficult is that the shopper can’t feel the jersey that they are going to buy, or smell the bunch of flowers. They can’t see the meat or fresh rolls; and they can’t try on the jeans. As internet marketers this is a fairly large hurdle to overcome.

What that means is that the online customer would still like to try things first. If they can’t try it first, then expect a high number of returns. Etsy, the wonderful online arts and crafts store has one third of the goods it sends out returned for refund. That’s a large percentage but it is something one has to factor in when considering the online business model.